Mistakes To Avoid With Facebook Ads

today we’re going to go through the three most common mistakes made with facebook ads especially beginners because when you first get started Facebook ads is like a minefield it’s pretty overwhelming there’s so many different things to kind of take in and even when you do kind of get a sense or feel like you are doing well and things are going well then things can pretty much change overnight and you can leave you kind of confused and not really sure what’s going on so hopefully today then I can shed some light on some of the most common mistakes I see people making I mean help you be a bit more profitable and a bit more successful with your Facebook ad campaigns would that be something guys thanks tune in and let’s straight into point number one so I’m going to refer to my phone this is where I make my notes before pretty much everything in life not just business so forgive me if I keep looking down and the first mistake I see people making then is with testing arguably the most important part of running Facebook ad campaigns is being able to test audiences and test creatives correctly because if you don’t test them correctly it’s going to lead to a false output and ultimately it’s gonna lead to you making the wrong decisions the most common decision you have to make when you test an audience is whether it’s worthwhile scaling it and moving forwards with this so if you don’t test it correctly then you may end up putting hundreds of pounds into an audience that just isn’t going to work and on the flip side of this you may end up stopping the ad for a particular audience that potentially could go on to make you thousands of pounds so it’s really important that you understand testing the kind of things that you’re looking for and then how to measure them as well so one of the main things you have to keep an eye on is how much of an audience you’re going to test because this is something I see probably the majority of the people so I do want ones with people and I would say anywhere in the region of kind of like 80 to 90% of people test audiences that are way too broad and as a result they don’t end up testing enough of that audience so they can’t gather enough data about an audience and therefore you can’t make accurate decisions about whether you need to scan it or not it’s giving an example then is if you were to release a product and you invited say five hundred thousand people into one room and you wanted to ask their opinion on your product so you could get an accurate representation of whether people would buy it or not you wouldn’t just ask ten of those people and then use that to kind of base everything all of your information on as an accurate representation of the audience as a whole and that’s what people are doing with Facebook ads so to kind of illustrate this or how that would translate across if you’re testing an audience size of 2 million with a CPM of let’s say 10 pounds that’s pretty average across the board it plus it makes the mass easy to work out so you’ve got an ad set with an audience size of 2 million people the average CPM is going to be 10 pounds so if you spend 10 pounds on that ad set a thousand people in theory are going to see your ad if you do the maths a thousand people into two million works out like naught point naught naught naught 5% of that total orience so it’s not an accurate representation of whether that’s a good audience or not because those first thousand people that see your ad complete could be complete random people who have absolutely no interest and that would lead you to switch in that ad set off and saying it’s a bad audience when in reality if you continue to render ad set for another 10 pounds and show up to another thousand people those thousand people might be interested in your product you never know the point I’m trying to put across here is that a thousand people into two million is such a tiny percentage it’s not enough data it’s not an accurate representation of that audience as a whole if you compare this against say an audience size of two hundred thousand people you spend the same amount of money with the same CPM so a thousand people into two hundred thousand it works out at a percentage of naught point naught naught 5 percent so it’s still a tiny percentage but it’s actually 100 times more than the previous example I showed you so what that leads to is more accurate information and a more accurate representation of whether that audience is a good one or not another reason why this is super important for beginners is because Facebook the way to fix Facebook pixel works and is set up it works based on previous information so if you have no previous information no previous data essentially starting with cold turkey and the way to think of this is like if you have two million people in a room and you had to go through that room and find somebody with a name of Dave versus a room size of two hundred thousand people and you had to go into that room and find someone with the name Dave you’re gonna find somebody in that smaller room a lot faster because it’s a smaller audience there’s going to be less people that you have to ask before you find somebody that has the name Dave and the way this kind of translates into Facebook is the smaller audience you have to test the less time the less money is gonna take before you find somebody that actually wants to make a purchase now I know that’s a pretty weird way of explaining things what I’m just trying to make it as clear as possible if there’s anything you’re not sure and make sure you do leave a comment below I reply to everybody so I will see your comment I will respond to you as well again I just want to try and make this as crystal clear as possible now some of you may be thinking well how do you scan an audience I have two hundred thousand people or smaller the point is that you start with these smaller audience sizes until you see the purchases coming in until Facebook becomes a bit more efficient at finding people or picture and point together kind of like the pieces of what your ideal customer is and the better it is at doing that then the larger audiences you can target and be successful with number two is the interest so again another biggie I see people making mistakes with all the time is they just pick completely random interests target them on Facebook with super broad audiences and then they struggle to understand why they’re not seeing the results they hoped for when it comes to picking interest and there’s definitely a logic behind it and they’re not just random either these interests contain certain people and depend on what the interest is cool depending on what it’s linked to depends on what sort of person will be included in that audience it’s giving an example then let’s use the golf niche I know I always use the dog niche and the golf niche on this channel but they’re the two niches that I have like a decent knowledge of so they’re the ones that aren’t comfortable with picking interests in and this is one of the kind of advantages of knowing your niche well before you go into it sell products in because obviously if you have experience within a certain niche they’ll become easier when it comes to picking products like because I’ve played golf for so long I have friends that golfers I can see a golf product and immediately tell you realistically and be pretty accurate as well and whether somebody would realistically actually buy that and how much they would pay for it – and that’s because I have experience within a niche when you go into a niche you have no clue about so if I just go into cosmetics I wouldn’t have a clue what kind of interests what kind of brands have to go after and I would need the help of somebody like my girlfriend who awfully spends time and money within that need anyway going back to my point of picking interests within a particular niche taking the golf niche for example if you’re not a golfer then this will be a good illustration of how to pick interests and how not to pick them so I could say to you right now Tiger Woods and even if you have no interesting golf whatsoever you probably know who Tiger Woods is because he’s quite famous therefore the chances are when you target Tiger Woods on Facebook there’s going to be a lot of people included within that audience within that interest that have no interest in golf and therefore they’re not going to buy your golfing product whereas if I was to say to you Rickie Fowler he is another golfer but he’s not as common so the chances are you don’t know who he is therefore the chances are when you target Rickie Fowler as an audience as an interest on Facebook it’s going to have a higher percentage of people who are actually interested in golf because only the keen golfing enthusiasts will know who Rickie Fowler is therefore they’re more likely to be included in that audience and not other people who aren’t interested in golf if that makes sense and what that leads to is a higher hit rate with your ads it leads to your audience being more engaged having more of a connection with your ads which leads to cheaper CPMs cheaper clicks and ultimately cheaper sales better results let’s give you another quick example then of how this would apply to another niche let’s take the dog niche for example you can target pages like I love dogs you don’t have to own a dog to love dogs therefore when you target those I love pages they won’t necessarily contain a high percentage of people who actually own dogs because you don’t need to own a dog to love dogs and therefore that audience that interest or have a high percentage of people who don’t own a dog therefore they’re not going to be interested in your product and your ad when they see it whereas if you were to target interests like dog walking the chances are the only people interested in dog walking are people who actually own dogs there’s not many people who go dog walking without a dog so when you target interests like those ones that are purely related to owners of dogs the people who are most likely to buy your products then targeting those interests you can have a higher hit rate because they’re going to contain a higher percentage of people who actually owned dogs and now they’re going to be the people that obviously are interested in your products again I hope that makes sense hopefully I’ve explained that well enough any questions whatsoever please do make sure you comment them below when in worth reading guys is ad creatives so too many times I see people test him with Facebook ads and they’ll only ever test one single ad creative and one single audience they won’t get very many results if at all any and then they’ll just kind of make the decision or kind of come to the conclusion that Facebook ads don’t work or the audience doesn’t work or the products does it work when in reality if you follow anyone who is successful with Facebook the chances are they will be run in multiple versions of the same ad creative but they’ll just kind of make those tweaks make those little changes whether it’s the word in the image the colorization and the sequence of images or the sequence of the blog or the way the blog is structured and these tiny little things can make a significant difference to how well your ad sets perform so typically when it comes to an ad on Facebook there’s two parts there’s the written part at the top and then there’s the visual part whether that’s an image a carousel a blog a collector and whatever it is and both of these need to be tested in multiple variations so when you create a blog for your product the sequence or the kind of different clips and the way they’re arranged you need to be able to test in this to see which kind of grasps your customers attention the most and holds on to their attention so you can be looking at things like watch time engagement your CPM your cusper link clicks all the kind of indicators that your audience is actually interested in your ad one of the common mistakes I see people especially when I look at their ads is that they take too long to kind of show their actual products they’ll have this big build up of ten seconds of how their product is really good but they don’t actually demonstrate how the products works or the benefits of it and that’s kind of what you need to get across to your customer immediately because you people have very short attention spans Plus on a platform like Facebook you’re competing for their attention against the mean pages again it’s funny videos against their friends sending the messages plus any particular notifications they might receive on your phone so unless your ad commands that attention from your customer you’re going to lose that interest and you’re not going to make the purchase typically then at the top of your ad where you have the written part the very first kind of line or two is what is typically referred – as the hook and this is typically the first thing the customer will read and once they’ve read that or once the read that they will subconsciously decide whether they’re interested in it or not and if they’re not they’ll just scroll past it move on to the next thing and if they are then they’re going to give you a few extra seconds to continue reading or to watch your video or to look at the image or take into account what it is you’re trying to sell so again that’s another thing you need to test is the hook the kind of question you’re asking the kind of emojis you’re using you could use some form of like a shocking statement when I first started in drop shipping there was this company in the US and every single one of the ads started with I think it was over six million cats and dogs are killed on US roads every single year which is quite a shocking statement because that’s a significant amount of animals a significant amount of dogs and cats so when somebody reads that immediately you’re gonna grab their attention so keep toppling changing the hooks in different creatives and see which captures your audience’s attention the best with that mints

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